建立一個好的品牌形象，每一個細節都很重要，以Logo舉例來說，一個好的Logo必須考慮到各種不同的層面: 線條比例、色彩情緒、文字字體和標語等等…

誠宜建設「根植大地」，「擁抱陽光」，「和諧生活」的經營哲學，在大地的石灰色和傍晚夕陽的橘黃色襯托下格外耀眼。只要原本的Logo配色一改，色彩的個性一換，便可以輕易轉作為未來子公司的識別，如此一來，不但可以維持系列品牌一致性，也不會喪失子公司的獨特性。

 

To build a good brand image, every detail is important. Take logos for example, a great logo must take into account various factors to make: line proportion, color emotions, fonts, slogans and a lot more…

Cherng-Yi Construction has their operating philosophy oriented around nature appreciation and living life in harmony. That’s why the gray tone of boulders and the yellowish-orange of the evening sun are perfect color choices for the logo. The existing logo design could also be used for future subsidiary brands with a simple change of the color.