克緹大樓 Kelti Center
Branding, Design, Signage, Construction
The Kelti Center, situated in the prosperous Xinyi District, is a commercial tower with a distinctive appearance. The asymmetrical window surface design bears a resemblance to an enormous gemstone erecting tall in the city. It symbolizes the high expectation from Gem Fortune Group for the tower to flourish and to generate wealth.
The modern and aesthetic design brings out the brand image of Gem Fortune Group even further, a dazzling diamond in the industry. We applied this iconic image to our design and created a series of signage system. The system blends in perfectly with the architecture and becomes one with the rest of the structure.